Tuesday, September 2, 2014

Fashion Designer Tess Johnson To Announce Kickstarter Campaign

Women's Wear Designer aims for the support of Kickstarter Backers to produce a new line of functional and stylish backpacks, The NOMAD

New York, NY September 2, 2014- American fashion designer Tess Johnson, known for designing women's wear and creating one-of-a-kind runway pieces through her Tess Johnson Design company is hoping for the support of Kickstarter backers to produce the NOMAD collection. NOMAD is a line of backpacks that are both highly fashionable and multi-functional for students, adults, and working professionals.

Tess Johnson stepped into the fashion scene in 2012. She was a challenge winner on Lifetime Network’s 24 Hour Catwalk, and debuted her first official S/S 2012 collection later that year at Miami Style Week. Her collections have been featured at Ottawa Fashion Week, Nolcha Shopping Event in London, and New York Fashion Week's NOLCHA. Celebrities ranging from actress Dawn Olivieri to fashion guru Jeannie Mai, and rocker Saffron from Republica have been spotted wearing pieces from her collections. Tess Johnson has also been featured in top fashion publications such as Lucky, Elle, InStyle, British GQ and U.K.'s Vogue.

Emerging for the first time into the handbags/accessories realm of the fashion world, Tess Johnson is back in the scene with a new line of unisex backpacks and pouches, NOMAD by Tess Johnson. “I have been making women's wear for years and creating one-of-a-kind runway pieces, but I wanted to transition into something that is accessible to everyone.” says Tess Johnson of her new venture. The NOMAD backpacks feature zippers, pockets and snaps, all designed to create ease for the wearer and give them quick access to the important things they carry like phones, laptops, and subway cards. All NOMAD backpacks are custom lined with the signature “NOMAD Map Print” and are available in Classic (all black), Classic with pink, Grey with yellow, Maps with yellow, Blue with sky blue, and Purple with brown.

NOMAD by Tess Johnson offers function, style, and an affordable backpack all year round. However, the bigger picture is what the line will do for underprivileged children yearly who may not be able to afford a quality backpack and school supplies. Through Kickstarter's support, this is just step one in the production and development of a great new backpack line and beyond.

Tess Johnson hopes to secure 1,000 backpacks through her Kickstarter campaign, which will be live September 2, 2014-November 1, 2014. Regularly priced at $89 USD, NOMAD backpacks will be $59 and $69, exclusively for the first few hundred backers who make a pledge. Additional pledges offer original sketches and personal thank you notes from Tess Johnson herself. To support the NOMAD by Tess Johnson Kickstarter campaign, please visit https://www.kickstarter.com/projects/1858908126/nomad-by-tess-johnson.

To learn more about NOMAD by Tess Johnson, please visit http://tessjohnsondesign.com/.


About NOMAD by Tess Johnson
The NOMAD collection backpacks feature a separate back pocket that provides a space for your laptop, magazines, or notebook. Thee are 2 pockets on the straps. One pocket gives you easy access to your subway card, money, or photo ID and keeps them secure with an invisible zipper. The opposite strap pocket is perfect for your phone or sunglasses. The strong front snaps make sure your backpack can hold everything you can think of, while still being quick and easy to open and close. The interior circle pocket for your umbrella or water bottle can be easily snapped out for cleaning, or to give you more space inside. Lastly, a lobster hook makes rummaging for your keys a thing of the past. It's also perfect to attach our pouch for your smaller items. The lining is custom printed and the straps and back pocket are padded to protect your laptop and add comfort. NOMAD by Tess Johnson is designed to keep you looking fashion forward, while still being highly functional and easy to use.


Media Inquiries
The Tesla Group
Aracely Gomez
Aracely@theteslagroup.com


Friday, August 29, 2014

Taste of Tennis features

Before we head out to enjoy the holiday weekend, we wanted to share two Taste of Tennis posts that feature DASHA Wellness & Spa. Check them out below! More to come :)

Have a safe & fabulous Labor Day Weekend, everyone!! xoxo


Thursday, August 28, 2014

DASHA Wellness & Spa at the Taste Of Tennis Gala




The Taste of Tennis is a feast for the senses and this year on August 21,2014
our client DASHA wellness & spa was part of all the delicious action as a
sponsor.

Held at the W Hotel on 49th Street and Lexington Avenue, The Taste of Tennis
Gala is a yearly event celebrated just days before the US Opens. The event
mixes 25 of the best culinary experiences of the Big Apple with the top players
of the US Open. Restaurant chefs such as Daniel Holzman and Michael Chernov’s of
The Meatball Shop and Admir Alibasic of Ben & Jack’s Steakhouse  were just a few
of the chefs there to serve their specialties to a guest list including New York
Rangers Goalie Henrik Lunkqvist, “Top Chef” Gail Simmons and “Real Housewife”
Aviva Drescher.  Pro Tennis Players attending the event included brothers Bob
and Mike Bryan, Aga Radwanska, Gael Monfils, Joe-Wilfried Tsonga, among others.
 The 14th edition of the event was co-hosted by Red Rooster Harlem owner Marcus
Samuelsson,  Serena Williams as well as her big sister Venus.



The Tesla Group PR-Events was on deck to ensure DASHA's 
hollistic approach to health and wellness had both a strong and entertaining presence. DASHA has a complete lounge area 
with a custom designed tennis court table designed by Tesla 
Group.  Guest enjoy apple martini cocktails, a spa package 
giveaway, and an array of rice crispy treats provided by NYC’s Treat House with the DASHA logo on top. 

Over 500 guests attended this years Taste of Tennis Gala and ended the night  with 
complimentary gift bags including postcards with information about the DASHA experience as well as DASHA products: Chopsticks, 
Hand Sanitizers and  Mints. The 100 VIP 
guests of the event also received a DASHA 
Luxury gel ice-packs and a gift certificate with an opportunity to experience a DASHA 
Specialty, the Graston Technique, which can break down scar tissue and help eliminate stress injuries. This technique is often used by pro athletes.
 
 

Wednesday, August 27, 2014

Tuesday, August 26, 2014

New La Gringa Review

Brooklyn blogger, Andrea K. Castillo, of A Life In The Day of Andrea, recently stopped by La Gringa taqueria. Check out what she has to say about the Williamsburg Tex-Mex eatery!


Tuesday, August 19, 2014

D.I.D Nail Paint on USA Love List

We love USA Love List and we love that D.I.D Nail Paint is featured in their "10 College Dorm Budget Beauty Products Under $10"!

Pick up a bottle for the college gal that you know who will be heading out back to school soon!

Wednesday, August 13, 2014

Adrienne Blanks Shares Nail Tips on Beauty High!

D.I.D Nail Paint's Chief Nailologist, Adrienne Blanks, loves to share nail tips with fellow nail lovers. See what she suggests Beauty High readers to do to fix stains on nails.



You can check out the full post here: http://beautyhigh.com/how-to-make-yellow-nails-white/

Wednesday, July 23, 2014

Crushing on BDB Designs

It's #WCW and FashionKrush.com is crushing on Bonnie Dana Buchner's Twin Saddle Bag
Read about why the Twin Saddle Bag is the only bag you need here: http://fashionkrush.com/currently-coveting-bonnie-dana-buchner-twin-saddle-bag/

Monday, July 21, 2014

D.I.D Nail Paint is Nationalist Magazine's "Beauty Editor Picks"

Before the month is over, don't forget to check out the July issue of Nationalist Magazine

The magazine highlights products made in the USA, and D.I.D Nail Paint's "All Reddy" and "Cloud 9" are on the July issue's "Beauty Editor Picks".
For more info about Nationalist Magazine, visit: http://www.nationalistmagazine.com.