Wednesday, September 17, 2014

Rave Reviews for Dorian

Reviews are in! Here's what YRB Magazine and Manhattan With A Twist have to say about Dorian Allen

Fall Fitness Pop-Up on Thursday!

It's time to get back into shape with DASHA's Fall Fitness Pop-Up this Thursday, September 18th at 8:00 pm at Your-Movement Wellness Center (43 West 46th Street; 3rd Floor; New York, New York 10036 | Between 5th & 6th Avenues)!

Created and facilitated by Dr. Darren K. Pollack and Joe Reyes, this 50-minute power workout is a special, custom-designed fitness routine that focuses on:

D- ynamic Movements 
A- erobic Exercises 
S- trength and Stability 
H- igh Intensity Intervals
A- naerobic Exercises for the Cool Down

Participants will receive a free SoulCycle® class, wellness drink shot, and more!

And bring an old pair of sneakers to donate to Soles4Souls, Inc.

RSVP today as space is very limited!

If you have any questions, feel free to email

You can check out the Facebook event page here:

Monday, September 15, 2014

Dorian Allen Radiated at his Running Back to You EP Release Party

Closing out New York Fashion Week '14, Dorian Allen premiered his EP, Running Back to You, in the city's Flatiron district on Thursday night, leaving guests anticipating what's to come from Dorian's upcoming musical ventures.

Dorian Allen's EP Release party, presented by Raine magazine, also featured a special fashion show presentation by designer Victoria Scandale showcasing her S/S 2015 collection.

As guests made their way into 1315 Studios, they were greeted with passed hors d' ouevres provided by Perfect Peach Events, LLC, which included boneless chicken wings with teriyaki, BBQ or hot sauce to dip in, fresh mozzarella, tomato and basil skewers, black bean and corn salsa in a tortilla cup, filet mignon on a crustini with basil aoili and crispy onions, vegetable lo mein in a mini Chinese container, and cheesecake stuffed strawberries with chocolate drizzle.

Guests were able to exclusively preview and listen to Dorian's EP at special music-listening stations. Everyone from some of NYC's music industry professionals to magazine editors, and stylists were among the crowd. The show promptly got started after Dorian's arrival at 8:00pm.

Dorian's amazing performance was accompanied by a 5 piece band and 2 back-up vocalists. The 4-song performance included, “No One Can Love You,” “Bon Voyage,” and the first single of his EP, “Running Back to You”. Throughout the night Dorian was styled by celebrity stylist Jay Johnson. The vibe within the room was a very contemporary setting with hints of vintage d├ęcor such as a music box from the 1940's; chic black accents were also displayed against the all-white loft.

The night continued with complimentary drinks provided by William Wolf Whiskey, and water from All Beauty Water, a DJ that kept the crowd entertained, and gift boxes provided by SK Energy Shots, Eatwhatever, Grab The Gold, Kixies High Tighs, c4 Belts, and a copy of Dorian Allen's EP, Running Back to You.

Dorian Allen is currently on tour singing back-up vocals for award-winning British singer-song writer, Sam Smith.

To learn more bout Dorian Allen, please visit:

Friday, September 12, 2014

Dorian Allen's EP Release Party in Partnership with Raine Magazine!

What a terrific way to end NYFW here at TTG. Yesterday was Dorian Allen's EP Release Party- and we had an AMAZING time!! Here's a feature Raine magazine posted a day before. Event recap to come soon!!

Have a wonderful weekend, everyone! xo

Monday, September 8, 2014

#NOMADbyTessJohnson Giveaway!

TESS JOHNSON HAS REACHED HER FIRST 100 BACKERS! The first 100 people to send the tweet below will be entered to win A DRIFTER POUCH! What are you most excited to use your NOMAD for?:

"BEST [back to school, fall 2014, weekend, travel, etc] BACKPACK! #NOMADbyTessJohnson #NOMADonKickstarter @teessss @ksr_staff"

Tuesday, September 2, 2014

Fashion Designer Tess Johnson To Announce Kickstarter Campaign

Women's Wear Designer aims for the support of Kickstarter Backers to produce a new line of functional and stylish backpacks, The NOMAD

New York, NY September 2, 2014- American fashion designer Tess Johnson, known for designing women's wear and creating one-of-a-kind runway pieces through her Tess Johnson Design company is hoping for the support of Kickstarter backers to produce the NOMAD collection. NOMAD is a line of backpacks that are both highly fashionable and multi-functional for students, adults, and working professionals.

Tess Johnson stepped into the fashion scene in 2012. She was a challenge winner on Lifetime Network’s 24 Hour Catwalk, and debuted her first official S/S 2012 collection later that year at Miami Style Week. Her collections have been featured at Ottawa Fashion Week, Nolcha Shopping Event in London, and New York Fashion Week's NOLCHA. Celebrities ranging from actress Dawn Olivieri to fashion guru Jeannie Mai, and rocker Saffron from Republica have been spotted wearing pieces from her collections. Tess Johnson has also been featured in top fashion publications such as Lucky, Elle, InStyle, British GQ and U.K.'s Vogue.

Emerging for the first time into the handbags/accessories realm of the fashion world, Tess Johnson is back in the scene with a new line of unisex backpacks and pouches, NOMAD by Tess Johnson. “I have been making women's wear for years and creating one-of-a-kind runway pieces, but I wanted to transition into something that is accessible to everyone.” says Tess Johnson of her new venture. The NOMAD backpacks feature zippers, pockets and snaps, all designed to create ease for the wearer and give them quick access to the important things they carry like phones, laptops, and subway cards. All NOMAD backpacks are custom lined with the signature “NOMAD Map Print” and are available in Classic (all black), Classic with pink, Grey with yellow, Maps with yellow, Blue with sky blue, and Purple with brown.

NOMAD by Tess Johnson offers function, style, and an affordable backpack all year round. However, the bigger picture is what the line will do for underprivileged children yearly who may not be able to afford a quality backpack and school supplies. Through Kickstarter's support, this is just step one in the production and development of a great new backpack line and beyond.

Tess Johnson hopes to secure 1,000 backpacks through her Kickstarter campaign, which will be live September 2, 2014-November 1, 2014. Regularly priced at $89 USD, NOMAD backpacks will be $59 and $69, exclusively for the first few hundred backers who make a pledge. Additional pledges offer original sketches and personal thank you notes from Tess Johnson herself. To support the NOMAD by Tess Johnson Kickstarter campaign, please visit

To learn more about NOMAD by Tess Johnson, please visit

About NOMAD by Tess Johnson
The NOMAD collection backpacks feature a separate back pocket that provides a space for your laptop, magazines, or notebook. Thee are 2 pockets on the straps. One pocket gives you easy access to your subway card, money, or photo ID and keeps them secure with an invisible zipper. The opposite strap pocket is perfect for your phone or sunglasses. The strong front snaps make sure your backpack can hold everything you can think of, while still being quick and easy to open and close. The interior circle pocket for your umbrella or water bottle can be easily snapped out for cleaning, or to give you more space inside. Lastly, a lobster hook makes rummaging for your keys a thing of the past. It's also perfect to attach our pouch for your smaller items. The lining is custom printed and the straps and back pocket are padded to protect your laptop and add comfort. NOMAD by Tess Johnson is designed to keep you looking fashion forward, while still being highly functional and easy to use.

Media Inquiries
The Tesla Group
Aracely Gomez

Friday, August 29, 2014

Taste of Tennis features

Before we head out to enjoy the holiday weekend, we wanted to share two Taste of Tennis posts that feature DASHA Wellness & Spa. Check them out below! More to come :)

Have a safe & fabulous Labor Day Weekend, everyone!! xoxo

Thursday, August 28, 2014

DASHA Wellness & Spa at the Taste Of Tennis Gala

The Taste of Tennis is a feast for the senses and this year on August 21,2014
our client DASHA wellness & spa was part of all the delicious action as a

Held at the W Hotel on 49th Street and Lexington Avenue, The Taste of Tennis
Gala is a yearly event celebrated just days before the US Opens. The event
mixes 25 of the best culinary experiences of the Big Apple with the top players
of the US Open. Restaurant chefs such as Daniel Holzman and Michael Chernov’s of
The Meatball Shop and Admir Alibasic of Ben & Jack’s Steakhouse  were just a few
of the chefs there to serve their specialties to a guest list including New York
Rangers Goalie Henrik Lunkqvist, “Top Chef” Gail Simmons and “Real Housewife”
Aviva Drescher.  Pro Tennis Players attending the event included brothers Bob
and Mike Bryan, Aga Radwanska, Gael Monfils, Joe-Wilfried Tsonga, among others.
 The 14th edition of the event was co-hosted by Red Rooster Harlem owner Marcus
Samuelsson,  Serena Williams as well as her big sister Venus.

The Tesla Group PR-Events was on deck to ensure DASHA's 
hollistic approach to health and wellness had both a strong and entertaining presence. DASHA has a complete lounge area 
with a custom designed tennis court table designed by Tesla 
Group.  Guest enjoy apple martini cocktails, a spa package 
giveaway, and an array of rice crispy treats provided by NYC’s Treat House with the DASHA logo on top. 

Over 500 guests attended this years Taste of Tennis Gala and ended the night  with 
complimentary gift bags including postcards with information about the DASHA experience as well as DASHA products: Chopsticks, 
Hand Sanitizers and  Mints. The 100 VIP 
guests of the event also received a DASHA 
Luxury gel ice-packs and a gift certificate with an opportunity to experience a DASHA 
Specialty, the Graston Technique, which can break down scar tissue and help eliminate stress injuries. This technique is often used by pro athletes.